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Write for users, appearing expert and authoritative , but remember to structure the contents in such a way that they are easily found by Googlebot. For example, he takes care of the keyword research obsessively, optimizing the url, title, headings, meta description and so on accordingly.Last (but not least) try to be concise, use short sentences , bullet points and avoid redundancies . Google only loves long content when it is rich in information . In practice, our advice is to write as if you were aiming for zero .How to suggest changes to the Knowledge GraphGoogle can make mistakes every now and then. Although the information sheets are created automatically, it is always possible to request changes and corrections using the feedback button .
Here's how to do it:enter Google by logging in from your accountfind Special Data the information sheet you want to editclick on feedbackchoose the section you want to editexplains the reason for the change by indicating whether the content is: incorrect, obsolete, incomplete or controversialwrite a reasoned comment and a possible proposal for change (in this case it would be useful to attach links)click sendYet another proof that artificial intelligence will also work miracles but algorithms always and in any case need human help to be able to bring out their best and thus return the correct answers. The golden rule of machine learning is served.The future of research and (new) opportunities for companiesThe arrival of the knowledge graph has inexorably changed the way we use Google. On the user side , the search experience becomes increasingly richer, more precise and faster . We find more and more answers by staying inside Google. On the business and webmaster side , is all that glitters gold?Not really, in fact for some it was a real tragedy. We are talking above all about affiliate and publishing sites which have suffered drops in traffic due to the phenomenon of zero-click searches .
There is an in-depth study on the subject by Rand Fishkin where very interesting (or disturbing, depending on your perspective) numbers are bandied about.Nearly half of daily Google searches no longer get organic clicks. What does it mean? In many cases the user's request is satisfied within the search engine, with all due respect to the owners of the sites where this information is found. No, we are not telling you that SEO is dead, rather the way of doing it has changed .We'll tell you a secret. Do you want to see what the Google of tomorrow will be like ? You can take a tour of the American version of the search engine and observe how the results change and what is presented in the SERP. We have found that many distinguished SEO agencies and distinguished American SEO colleagues are already recognized as entities and included in the knowledge graph. Let's see what appears when searching for “ best SEO companies ” on Google USA.
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发表于 2024-3-6 14:19:12