Customer perception of the business

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Brand Identity is used to refer to all the elements that help customers recognize a brand. Brand Image is the customer's subjective view of the brand. Brand Identity: what the brand wants to convey. Brand Image: what customers perceive. Distinguish between Brand Identity and Brand Image Distinguish between Brand Identity and Brand Image Brand Identity and Brand, Branding We can easily distinguish the three terms "Brand", "Branding" and "Brand Identity" that are often confused in Marketing as follows: Brand:  Branding: Activities surrounding marketing campaigns to create a brand and increase customer awareness of the brand.


Brand Identity: Synthesis of elements to build a correct corporate brand Telegram Number Data identity. Brand Identity and Corporation Identification Program (CIP) As we mentioned above, Brand Identity is the general concept of brand identity. The Corporation Identify Program (CIP) is used to refer to a set of identification tools, more of a graphic design nature. Corporation Identify Program (CIP) is considered part of Brand Identity, including 4 main design groups: Logo design (color and size versions) Product packaging (Packaging) Online identity (Website, Social Media) Other communication items (Envelopes, Visit Cards, Invitation Letters, Employee Cards, Company Profile, Employee Uniforms, Email Signatures) Brand Identity and Corporate Identity, Product Identity Corporate Identity and Product Identity are part of the Brand Identity building process . If considering Corporate Identity and Product Identity specifically, the Corporate Identity needs to be built first, then the company's product identities (Product Identity) will be created, based on the previously built Corporate Identity.




However, the term Brand Identity is more commonly used, brand administrators often understand that Brand Identity covers Corporate Identity and Product Identity. See more: What is Brand voice? How to build and effectively use brand voice Collection of beautiful Brand Identity Some beautiful and creative Brand Identity samples: Brand Identity of DOJI Jewelry Brand Identity of DOJI Jewelry Brand Identity of F88 Brand Identity of F88 Brand Identity of TP Bank Brand Identity of TP Bank Brand Identity of VIMAG Brand Identity of VIMAG An example of Coca-Cola's timeless Brand Identity Coca-Cola is not only the world's largest beverage company but also one of the most influential brands globally. We can see this brand anywhere. According to statistics, up to 94% of the world's population can recognize the Coca-Cola Logo.