Who is the President of the Croatian Parliament?

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This could be the answer to a simple question "who discovered America" ​​or something that requires a more detailed answer like "how does Revolut work", but it's important to note that not all information searches are phrased as questions. Some more examples of informative intent: "Who was Nikola Tesla?" "What is a brand?" - you can find the answer on our website , where we published the blog What is a brand? "" SEO optimization Navigational Queries _ People try to reach a certain website with this intention . For example, when they search "LinkedIn login" it means they want to log in to their LinkedIn profile. Navigation queries help people find a specific site or page on a site.


Thus, a user searching for "Pump'n'Jump" wants to see more useful information on the Pump'n'Jump page. In practice, it should be very easy to rank for your brand , but if we call it, for example, Coca Cola, we will have a low click rate. In other words, small brand – low click rate, big brand – high click rate. People who Chinese Australia Phone Number List search for the exact URL avoid third-party sites . Navigational intent Additional examples of navigation intent: "HŽ" "tportal" "Google Translate" Transactional Queries _ The third type of search intent is transactional intent. Many people order products online and browse the web to find the best option. Those who intend to buy something search with a transactional intent.




Most customers already know what they want to buy, they are just looking for a place to buy it. For example, a person searching for "hearing aids price" has a strong transactional intent. But what exactly does that mean? Does the transaction mean the person is ready to buy now or are there still different possibilities? The answer lies in the search results. Transactional search intent Someone searching for this keyword is still in the initial stages of buying and is presented with several different options. Some more examples of transaction intent: "Cheap airline tickets" "Purchase of real estate Istra" "iPhone Price" Commercial investigation _ Some people intend to buy something in the near future, but use the web to research which solution is best for them. "Which refrigerator is the best", "which tablet to buy". They have a transactional intention, but they need a little more convincing and time.