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What I find effective here is to simplify and emphasize using information that is easy to remember. The easier it is to remember what the project is all about, the more likely you are to attract them. You will say the same thing over and over to a lot of people. But eventually, people will understand SEO better, and you may find that advocates start repeating what you say and are attracted to your project. I've done many live presentations with simple facts and statistics to help people understand the importance of search. Here are some examples: People Google everything. People ask Google questions they would never ask anyone else. Since SEOs can view search terms using tools like Keyword Browser, you can use it for data sharing. Most people don't actually know that you have the data they're searching for! 89% of B2B researchers use the Internet (Google) in the research process.


It can be said that basically everyone is using it. On average, B2B researchers conduct 12 searches before visiting a specific brand's Telegram Number Data website. 71% of customers start with a regular search, so they are looking for the product first, not you (Google). Each of these searches is an integral part of the customer journey. Users looking for a brand will often buy from someone who provides them with the information they need. These clicks can become touchpoints between your brand and users, where you can establish your authority. You should appear whenever someone searches for anything related to your product. 90.63% of web pages have no organic search traffic from Google (Ahrefs).






SEO is hard work and you have to put in the effort to create a successful page. Top-ranking pages also rank in the top 10 search results for nearly 1,000 other related keywords on average (Ahrefs). This can convince everyone that the content of the website needs to contain topics and have a certain depth. In addition, I will also introduce some statistics of the company. Metrics like percentage of traffic from organic search, conversions, revenue, or year-over-year growth can all help demonstrate the importance of SEO. A reminder that SEO is an ongoing process and not a one-time job as most people imagine.