Linkedin allows you to approach

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Let me guess how often do you walk out of the door at Finance to tell them how to do it? Precisely. Everyone thinks something of communication and social media. But just like the financial manager, you are also the expert. To convince the internal organization of your choices, you need strong arguments. You get that rock-solid substantiation from figures, research and proven cases. All of that is available for free. It just takes time. But yes just doing something takes time. The difference? Just doing something is wasted time. Knowing what youre doing is a measurable investment.

Structure in your social media content in  steps Because I love structure, we bring structure to the creation of your social media structure. Do you get it? Actually, I help you make the most difficult choices. Here we go  from We actually only do something on our social media channels photo editor to A structured and measurable approach in  steps. Structure Step ① – Audience Segments Divide large target groups into the most important target group segments for your municipality. Not families, but families with young children and families with older children.



Not entrepreneurs, but management of large industrial companies and restaurant owners. Not job seekers, but MBO school leavers, returnees or university level with at least  years of experience. It will be – if all goes well – a long list and it will take time, but you will soon recoup this investment. Structure step ② – Potential range per channel With these audience segments, immerse yourself in the metrics of all channels, available through each channels ad environments. You investigate through which channel all those different segments can best be reached.