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Representatives of the organization sometimes do not realize that the business has a bad reputation, or do not understand what exactly influenced the brand image. In this case, it is possible to build a communication strategy only after analyzing the enterprise and honestly identifying its weaknesses. Determine business growth points A PR campaign can be built on experience and intuition - smetimes it even works. “Adult” PR still begins with studying public opinion and the work of competitors.

Having an honest and clear analysis of the information seo expate bd field before your eyes, you can play it safe and avoid serious mistakes. Assess team resources Sometimes the desires of the owner and employees of the company “do not compete” with its resources. For example, a sm federal media several times a week, while the function of a PR specialist in the organization is performed by a copywriter, also known as a layout designer, or an esm writer.



SWOT analysis allows you to pay a lot of attention to the internal resources of the business and helps you prioritize tasks and expenses even at the planning stage. Assess the company's position SWOT analysis helps check the pulse of a business's relationships with audiences, partners, competitors and authorities. Read also: How to promote and promote a website in - working methods Pros of SWOT analysis It’s easy to analyze : no business qualifications or special equipment are needed.