Attract more qualified customers

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Attribution Target Content in E-commerce: Factors that influence attribution The consumer’s decision-making process Your company’s decisions The diverse world of attribution From our perspective, attribution in e-commerce serves two main purposes: Attribution determines the effectiveness of a marketing funnel, meaning that an ideal attribution model evaluates each point along the consumer's path in precise proportion to its impact on the user's behavior toward performing a marketing goal, such as a purchase.

For marketers and , using attribution is key to understanding the performance of their marketing efforts and testing their current marketing strategies. Attribution in e-commerce allows optimization of goals such as marketing spend, number of customers acquired, or sales generated. In photo retouching this context, attribution is understood as shifting the user’s decision-making process onto a campaign pricing model. This is important for reporting results to sales and other teams, but also because it translates into measurable results for advertisers. In both cases, attribution in e-commerce is part of a larger marketing process that must be evaluated as a whole in order for its goals to be measurable.



Figure The role of attribution in transaction evaluation The tracking process begins with clicks and ad impressions at each touchpoint, forming a customer journey that ends with a conversion or transaction. After that, conduct an evaluation: select the publishers that contribute the most to conversions in the user's purchase path, based on the selected model and principles and evaluation system. Under this system, winners or winners are evaluated based on settlement models and sales and transaction revenue verification effects. Why do your customers give you their data? Learn the golden rules for creating a lead magnet that generates subscriptions! Factors Affecting Attribution In the analysis of marketing strategy and investment, all data must be analyzed through the prism of consumer decisions and the advertiser marketing choices that influence those decisions.