What is SEO in simple terms?

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Search engine optimization or SEO is a set of works aimed at developing and promoting a website, taking into account the requirements of search engines, in order to attract organic traffic and raise the resource to the top of Google or Yandex search results. The need for SEO is explained by the fact that more than 90% of the total traffic goes to the first page of search results, of which 60–80% go to the first three lines. Search engine optimization is important for any entrepreneur who promotes goods and services online. If you plan to stay at the top for a long time and constantly increase the number of clients, then you cannot do without SEO.

What is soy Why do you need SEO? Without search engine bulk email campaigns optimization, your project will get lost among thousands of other projects in similar niches, which is fraught with the fact that a potential client will not find your service or product in the search. Search Engine Optimization in Minsk It is not for nothing that they say, if you want to hide something, hide it on the second page of Google. SEO is necessary for online stores, large companies and even business card sites for: Traffic growth . Social networks and popular messengers have not yet displaced search engines in terms of traffic - this means that Google and Yandex remain key sources of traffic.



Another important difference from other promotion methods is that you do not have to pay for each click, as in contextual or targeted advertising. Improving the user experience . The main goal of any search engine is to offer the user an accurate and high-quality answer to the question posed, which means choosing the most relevant, informative and convenient resource from thousands of those offered. When ranking, search engines also rely on page loading speed, website adaptability for any device, security, and quality content. Therefore, competent SEO optimization not only attracts traffic, but also improves user experience.

When a client gets an answer to their question in three clicks, they want to stay on the site longer, return for purchases, and leave requests again and again. What is included in the basic SEO work package for any resource? If we highlight the main advantages of SEO promotion, they include: a long-term effect, trust from clients, and coverage of a larger target audience. To achieve these goals, it is important to perform the following types of work. SEO work package Preparatory work and planning In any business, to get results, it is important to set specific and measurable goals, build a strategy and choose effective tools. SEO is no exception.