Make sure they’re relevant to your offer

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If you’re capturing leads, try to keep your form simple—only ask for the information you absolutely need. This header from Promo (featured in our post on high-converting landing page examples) communicates their offer super clearly. .. Your Benefits Section People skim, so provide a bulleted list of the benefits of your offer. If you’re creating a sales page, use this space to highlight how your product or service improves your customers’ lives. If you’re offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.

Does your template have icons for each ben Cape Verde Email List efit? Make sure they’re relevant to your offer or brand. If not, lots of websites offer free icons you can use to replace ‘em: streamlineicons.com, flaticon.com, thenounproject.com, material.io, icons8.com, ionicons.com, among others. 3. Your Social Proof Section Include a testimonial from a satisfied customer, or maybe an endorsement from an industry leader. The trick here is authenticity: use a real quote that sounds believable.

Even real testimonials that are too positive can sound like you’re making ‘em up. Alternatively, you could showcase other kinds of proof: awards you’ve won, trust seals you’ve earned—that sorta thing. Whatever you include here, remember to ask permission. For example, depending on where you source a testimonial from (Amazon, G.), there may be restrictions on how you can use it. .. Your About Section Let people know more about your business. What makes your product or service unique? What’s your mission statement—your raison d’être? This is your opportunity to connect with visitors beyond this particular offer.