5 Steps to Set KPI and KGI

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Once you have chosen the best strategy, the next step is to set your lead acquisition goals.Here, we recommend setting two things: KGI and KPI . KGI refers to the final goal of a project.When acquiring leads, in addition to the ``number of leads acquired'' , ``lead acquisition unit cost'' and ``order acceptance rate after lead acquisition'' are often set.KPI is an indicator for intermediately measuring the process of achieving KGI.


In lead acquisition efforts, KPIs include the number of sessions phone number list to your company's website, the number of followers on your SNS accounts, and the click-through rate of posted advertisements .The key point is that even if you think ``I want to increase the number of leads acquired!'', the number of leads acquired will not directly increase .For example, if you want to increase the number of leads acquired through your company's website, you can finally improve the "view" metrics such as the number of sessions and page views, and the "action" metrics such as form pass rate. The number of leads you get will increase.Therefore, divide your goals into KPIs, not just KGIs, and think about improving those KPIs first.Please take a look at the following document, which provides an easy-to-understand explanation of KPI settings.





[Design] Step 6 Calculate backwards and scheduleOnce you have decided on the measures and goals your company will implement, create a schedule for their implementation.Work backwards from ``by when you want to achieve your goal'' and schedule what you need to do.However, there is no need to create an unreasonable schedule.When considering the ideal acquisition schedule, if there is a large gap between reality and the reality, clarify what the issues are, such as "personnel," "know-how," "structure building," and "budget," and either change the goal itself or address the issue. Consult with your team members as necessary to resolve the issue.