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How to stand out in Google SERPs by optimizing your snippets Although they are practically unknown to most users, snippets are very important in the universe of information that permeates each Google search. They are very useful when the search engine throws you millions of results per second, since in these descriptions you can find a fairly precise preview of what awaits you after the required click. That is why for SEO specialists this small summary that is the snippet becomes a vital tool in their positioning strategies, especially when it comes to getting along with the Giant's algorithm and standing out in the SERP, regardless of the position. on the results page.
Although they are practically unknown to most users, snippets are very important in the universe of information that permeates each Google search. throws you millions of results per second, since in these descriptions you can find a fairly precise Email Data preview of what awaits you after the required click. That is why for SEO specialists this small summary that is the snippet becomes a vital tool in their positioning strategies, especially when it comes to getting along with the Giant's algorithm and standing out in the SERP, regardless of the position. on the results page. Enriching, which is a gerund: rich snippets When Google floods your browser with its kilometric results pages, it can show you snippets of all kinds.
Some are minimalist, limiting themselves to offering a sad URL and the title of the page, both accompanied by a more or less concise meta description; others, on the contrary, look like a carnival costume with images of the author of the post and stars from the reviews . These are the famous rich snippets that are currently the most prominent example of optimization in the fight to capture the attention of users in Google SERPs and increase the click-through rate (CTR).
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