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For virtual customer service using first names in communications is standard practice and therefore less impressive so you need to personalize the experience in other ways. For example, you can recommend relevant content such as article guides or blog posts that match your customers' interests and needs. You can even take it a step further with product-focused content. Maybe a customer purchases plants from an online plant nursery. Nurseries can put customers on an email list section to send seasonal care and maintenance updates such as when to prune plants. Recommended reading emails and market segments for opportunities to celebrate customer milestones, special occasions or any other achievements.

If your customers complete a free course on your website, look for opportunities to connect with them and learn how they use their new knowledge. form of personal communication and one of the most reliable ways to get in touch with your customers. You can expand your reach through other channels like social media and messaging apps. But remember to put your customers’ preferences first. Not everyone wants Email Marketing List businesses to be contacted through these channels. Respect your customers’ boundaries and only contact them with their permission, such as through op tin. Recommended reading How to sell more with personalized emails Tailored product and service recommendations When you communicate with your customers on a regular basis you will learn more about their interests and preferences.



Use this information to make value-added product recommendations. If a customer has just purchased a washing machine from you they are unlikely to be interested in purchasing another one anytime soon. Instead make suggestions to complement their existing purchases such as a new dryer or iron. However, past purchase history is not the only basis for recommendations. By digging deeper you can uncover specific customer pain points. Customer surveys are a great way to understand the biggest challenges your customers face. You can use this information to recommend the perfect solution. Best Practices for Customer Service While having the right components is crucial to getting started, getting the most out of customer service requires a combination of effective tools and the right mindset.