How to tell stories and generate connections

hoymonty2

Storytelling is a favorite of most people who work with Content Marketing . But what does “telling a story” mean within your content strategy? People love good stories, but what makes a successful narrative is the subject of much debate. The truth is that Digital Marketing , always so multidisciplinary, needs to seek help in literature and cinema studies to understand how to connect with the public through narratives. Let's understand a little more. What is Storytelling? Storytelling is the act of telling a story .

Typically, the definition of story is that of  number database a chain of narrative events that develop a change. In general, it is common to simplify that a story has a beginning, middle and end. But storytelling is also the name given to the set of techniques and ways of telling a story . Within Digital Marketing, storytelling techniques are applied in text, video and audio in order to generate a connection between the public and the brand or product. Why tell stories? Narratives, stories and stories have been linked to the transmission of knowledge and generation of identity since human beings learned to communicate through speech.



Even though the act of telling stories is so old, people continue to consume them as entertainment and a source of experiences. For a Content Marketing strategy, the ability to connect is important. Mainly because the material delivered needs to bring value, whether as information, as entertainment or through emotions. Knowing what you are doing when telling a story is important so that it doesn't backfire. If you don't know how to make your content deliver the message you want with the narrative, you might end up giving the wrong idea. How to use storytelling in Marketing? To start using storytelling as a marketing tool, you need to understand some basic concepts about storytelling techniques. For this, it is always important that you consume stories.