Point 4. Create multiple templates

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Emails have a lot of text that needs to be prepared in addition to the text, such as signatures and cancellation links, and it takes time to prepare them from scratch each time.When it comes to announcing webinars, we thought that what we needed to do was create sentences that conveyed the content and appeal of the webinar, and that there was no need to change the general structure each time.After sending similar emails more than once, I decided to use templates from now on.


Currently, the templates are divided into the following types.Aoki version Special Data Template 2: For sending SEO newsTemplate 3: Webinar announcement, 1 week in advanceTemplate 4: Webinar announcement, on the daySummary of the benefits and practices of creating multiple templatesmerit        Actions to takeTime saving        Create templates for each type so you can quickly complete your e-mail newsletter.If you are sending out similar email newsletters more than once, consider creating a template.Create a template as a general flow that can be used by replacing sentences.Achievement        Speed ​​up e-mail magazine creation and stabilize quality after handover.Point 5. Deliver without narrowing down the recipients.At that time, our e-mail magazine distribution destinations were approximately 3,000, and there was a concern that if we segmented our e-mail newsletters, the number of destinations to which we could send our e-mail newsletters would decrease.





If the population was small, fewer people would click on the link, so we distributed e-mail newsletters without narrowing it down.In addition, narrowing down the destinations takes time to analyze and organize as described below.How to segmentWhat attributes and targets are likely to yield results?Not having to do this will save you time.Of course, if you have a large number of people to send an e-mail newsletter to, it would be a good idea to narrow down the recipients and send out an e-mail newsletter with content that will be of interest. We have chosen to prioritize saving time until the number of distribution destinations increases to a certain extent.