Is PBN worth your investment in 2023?

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Private blog networks ( P B N ) are an inbound link building tactic for gray hat SEO. This is also a tactic that has been widely used in the SEO world because of its effectiveness for decades in the world. But the question here is: From the perspective of ROI (Return On Investment - Profit compared to cost) and ROT (Return On Time - profit compared to time), is investing in PBN worth it? In this post, I will provide all the necessary information to help you make an informed decision. 3 REASONS NOT TO USE PBN I will be objective and start pointing out the disadvantages of using PBN. 1.Cost One of the biggest disadvantages is the cost of developing and maintaining a PBN.

At auction, it will cost you about $40 to $400 for a good domain name. If you buy a Photo Retouching Service  domain name from a resale place, the cost is not much different. But this is not all, this cost increases further. After getting a new domain name, you will have to pay for private WHOIS, hosting and invest in content for the PBN. I assume you bid on a domain name for $100 Domain = $100 Hosting = 60$/year Posts = $10 (a good PBN will have more than one post) Total is $170/website (approximately 3,870,000 VND) Do you think this cost is quite high? Let me tell you an even more expensive cost, which is the time investment process. 2.Invest time to build PBN Building a quality PBN can be considered an extremely time-consuming task. First, you have to find domain names worth buying. About 95% of them are usually low quality domains. This ratio is huge! For projects at GTV SEO , we only use expired domain names if they meet the Trust Flow requirement (in Majestic SEO ) > 12 that we set. This condition makes the hunting process much more difficult, but it is also worth it because it brings more benefits. Suppose you are trying to build a PBN system consisting of 10 PBNs. It may take you about 5 hours to find 10 domain names that meet the necessary conditions. A “qualified” domain name should ensure a Trust Flow of at least 12 and a Referring Domain of 10 or higher.




Domains with lower metrics may still be acceptable if there are related Topical Trust Flow topics . Now that you have 10 domains, you have to set them up. It will take a few hours for the PBN hosting and website to be connected. Then you have to deploy the website by creating all the necessary pages, find themes, outsource articles/articles, install plugins, and make it look like a typical website. This process can take 1-2 hours per page. If you want to be extra safe, you can also set up additional social accounts for each website. (takes about 3 - 4 hours more)This equates to approximately 36 hours of investment for a network of 10 websites . That's not to mention the hosting or hacking problems you may encounter. Cheap hosting often stops working without any warning. (and worse, the disadvantages that come with it)Solving these problems can actually take a huge amount of time. Now, of course, you can outsource the majority of these steps. But when you outsource, you will incur additional costs. The higher the cost, the longer it will take to receive ROI.