Making Your Content Marketing More Accessible

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Best Practices for Written, Visual, and Audio Content The internet can put unlimited information at our fingertips, but for those with auditory and/or visual impairments, accessing this wealth of information can be more difficult. Whether you're a content creator or a content marketing leader, you can play a leading role in making content on the web more accessible to the widest possible audience. Why is Content Accessibility Important? Accessible content is designed and developed so that anyone with a disability (auditory, cognitive, neurological, speech and visual) can easily interact with it. Accessible content for business is very important for your brand. According to Marketing guru Neil Patel, Google gives better rankings to more accessible web pages, which means accessible content automatically has a better chance of reaching your target audience.

So, when your content reaches more users, it will also be more ready to increase returns. According to data from the 2018 American Research Institutes report, in the United States alone, brands have missed a $130 billion market by producing inaccessible content. Accessible content; It provides better user experiences because it is clearer, easier to understand and more organized. How you format and code content can also affect its accessibility, as can the language Country Email List you use in it—more on this later. Content must be accessible to work with screen readers. These applications, which can be used on computers and phones, read website content and convert the text they see into speech or visually impaired alphabet (Braille alphabet) for users. Screen readers can also scan documents, spreadsheets, and other sources of information. Screen readers not only make content more accessible, but also allow users to customize their consumption experience. With a screen reader, users can easily: Rewind content Adjust the volume and speed at which content is read Navigate pages and browse content by pressing the Tab key Creating alphabetical lists of items, such as all links on a page.








You want to make sure you use an accessible media player for your podcasts and video content that can be used with screen readers without the need to use a mouse. It should also have a conversational interface. Comparing 20 different media players for accessibility, the Big Ten Academic Alliance's Institutional Collaboration Information Technology Accessibility Committee, Able Player< /span> supports more accessibility features than the competitionVideo J and Accessible HTML5 Video Player, PayPal's