Talking about socio-demographic

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information such as age, gender or profession. Today we can collect data regarding people's online behavior , such as how much time they spend on a site, what is the frequency of purchases, what content is most searched for or subscription to the newsletter . In this way we are able to create a detailed and complete profile to exploit for our .

marketing strategies.This informat Europe Cell Phone Number List ion can also be used to develop truly precise and timely multi-channel strategies, improving brand visibility, reducing abandonment rates and increasing sales.Data Driven Marketing: benefitsAs you will have understood, it is no longer possible to do without Data Driven Marketing to manage communication and sales strategies. But what are .

the potentials of Data Driven Marketing that you can exploit to achieve your goals? Here are three main benefits:Reclusterize the target . This is perhaps the main objective of Data Driven Marketing strategies . Basing segmentation only on socio-demographic information is rather limiting. Once a profile of the target has been acquired on the basis of this information, it is essential.

to continue with the profiling until the most descriptive image of the customer or prospect is obtained. Habits, personal interests, hobbies... related information is essential to better understand the people you need to address your communication strategies to.Take advantage of real-time marketing strategies . Initially the customer journey was conceived as a sequential process.

made up of different stages. Today, the micro-moments in which the customer interacts with the brand not only online, on social media and on the website, but also in the store are much more important. It is essential to know how to capture these moments as they are the ones in which the customer is most inclined to purchase and listen to what you have to say.Create empathy .